When Shameless is Shameful

Marketing met manipulation when the Freud family got involved. (Watch “The Century of the Self” which documents how citizens were turned into consumers deliberately by the relatives and disciples of Sigmund Freud). Before the 1940’s “marketing” meant – taking to market, rather than the application of slick psychology to create desire for profit.

Here’s a particularly dreadful example. I received a text on my phone today saying “We have been trying to contact you regarding your PPI Claim, we now have details of how much you are due, just reply POST and we will post you a pack out”. I was intrigued. I am not due any PPI claim, so I responded.


Within 30 minutes I had a marketing call on my mobile phone. The telephonists asked me for my details. It turned out they didn’t know who I was, it was just a fishing exercise. This is when manipulation turns straightway into lying. When shameless meets shameful.



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